Ingredients
Good products start with knowing what goes into them. Here is the library of plant-forward ingredients behind our range — grouped, with a plain-language note on why we choose each. Descriptions are general and non-medical.
How we choose
We look at a real routine — washing up, mopping, a daily bath — and ask what would genuinely help.
We reach for botanicals, plant butters and natural cleansers, and keep each recipe as simple as it can be.
Small batches are prepared and adjusted until the feel, lather and scent are right for daily use.
Azadirachta indica
A time-honoured Indian botanical with a clean, green character.
Long used across Indian households, neem lends our cleansing bars a fresh, purifying feel for everyday use.
Found in
Ocimum tenuiflorum
The familiar holy basil found in homes across India.
Tulsi adds a bright, herbal note and a sense of everyday freshness to our formulations.
Found in
Phyllanthus emblica
A classic hair-care botanical in Indian tradition.
Amla is a staple of traditional hair care, chosen here to support a clean, cared-for feel.
Carica papaya
A gentle fruit extract for a fresh daily cleanse.
Papaya brings a soft, fruity character to a mild everyday cleansing bar.
Found in
Beta vulgaris
A natural source of that warm, rosy tint.
We use beetroot to colour a soap naturally, without synthetic dyes.
Found in
Hibiscus rosa-sinensis
The bright red flower found in gardens across India.
Hibiscus is a long-standing part of Indian hair care, and lends our hair pack its deep colour and soft, conditioned feel.
Found in
Murraya koenigii
The kitchen leaf that also has a place in hair care.
Curry leaf is steeped into our hair oil, adding a warm, green, unmistakably South Indian character.
Found in
Santalum album
A warm, woody classic of Indian bathing.
Sandalwood gives our bar its familiar soft, woody scent — the smell many of us associate with a proper wash.
Found in
Rubia cordifolia
A traditional root with a deep, earthy red tone.
Manjistha root colours our bar naturally and carries a long history of traditional use in India.
Found in
Lawsonia inermis
The leaf behind India's oldest natural hair colour.
We sift henna finely so it mixes smoothly at home, with nothing added to it.
Found in
Salvia rosmarinus
A crisp, aromatic herb used as a scalp mist.
Rosemary water gives our hair spray its clean, herbal lift for a mid-day refresh.
Found in
Coffea arabica
Ground coffee, for a light scrub and a warm aroma.
The grounds give our coffee bar a gentle texture and the roasted smell that wakes you up in the shower.
Found in
Vitellaria paradoxa
A rich, creamy butter that makes soap feel indulgent.
Shea butter gives our bars a creamy lather and helps skin feel soft and comfortable after washing.
Theobroma cacao
A velvety butter with a naturally comforting note.
Cocoa butter adds richness and a smooth, cared-for finish to our triple-butter bar.
Found in
Mangifera indica
A light plant butter with a soft, cushiony feel.
Mango butter rounds out our butter blend with a lighter, silky character.
Found in
Cocos nucifera
The everyday oil behind a good, bubbly lather.
Coconut oil helps our soaps build a satisfying lather while keeping the base plant-derived.
Plant-derived glycerol
A humectant that helps skin feel comfortable, not tight.
Glycerin draws in a little moisture, so our cleansers feel mild rather than stripping.
Argania spinosa
A light oil that smooths without weighing hair down.
A few drops of argan oil in our serum help hair look smooth and settled rather than greasy.
Found in
Vitis vinifera
A light oil and extract pressed from grapes.
Grape seed oil keeps our red wine bar soft and light, and the grape extract gives it its deep berry tone.
Found in
Sapindus mukorossi
A naturally foaming fruit used for centuries to clean.
Reetha is a traditional, plant-based cleanser we lean on for gentle, everyday washing.
Senegalia rikii
The classic 'fruit for hair' of Indian tradition.
Shikakai is a much-loved traditional hair cleanser, chosen for a mild, everyday clean.
Found in
Citrus limon
A bright, fresh note that says 'clean'.
Citrus lends a crisp, uplifting scent to our home-care range and cuts through everyday grease.
Lavandula angustifolia
A calming floral that turns a wash into a wind-down.
Lavender gives our body wash a soft, soothing scent for a calmer everyday routine.
Found in
Rosa
A gentle floral for a fresh, delicate finish.
Rose brings a light, pleasant fragrance to our facial cleanser without overpowering.
Found in
Aloe barbadensis
A soothing plant gel that keeps things gentle.
Aloe adds a soft, soothing quality to our facial and body cleansers.
Found in
Mentha × piperita
A cool, sharp oil for tired feet.
Peppermint gives our foot cream its cooling finish at the end of a long day.
Found in
Fragaria × ananassa
A soft fruit note for a lip balm.
Strawberry gives our lip balm its gentle colour and the light fruity scent children ask for.
Found in
Fine black powder that gives our bar its marbling.
Activated charcoal makes for a thorough, fresh-feeling wash and gives the bar its striking grey-black colour.
Found in
The clay generations have used as a face pack.
Multani mitti is the base of our face pack — it mixes into a smooth paste and rinses away cleanly.
Found in
A kitchen staple that softens a soap bar.
Honey gives our bar its golden colour and a gentler, softer lather.
Found in
Avena sativa
Finely ground oats for a gentle texture.
Ground oats give our honey bar a soft, mild texture rather than a harsh scrub.
Found in
Gives a soap its creamy, mild character.
Goat milk makes for a notably creamy lather and a mild bar for everyday washing.
Found in
Besan — the bath powder base used for generations.
Gram flour is the base of our herbal bath powder, the way it has been prepared in Indian homes for years.
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What holds a lip balm together.
Beeswax gives our lip balm its firmness so it stays put in a pocket rather than melting away.
Found in
Kept simple
We keep our formulations plant-forward and our labels honest. Here is what we don't add — stated plainly, without overclaiming.
